Watch 6 minutes of Jordy & Kieran stepping off into iconic cold-water tunnels >>

New look
Same formula

SHOP WAX

Enter the
atmosphere

SHOP PORTAL TRACTION

Famous
Family

MEET THE CREW
Echo Snapback Hat
Echo Snapback Hat
Echo Snapback Hat
Echo Snapback Hat
Echo Snapback Hat
Echo Snapback Hat

Echo Snapback Hat

$32

Black 6-panel vinyl snapback with a throwback americana patch.

  • comfortable classic feel
  • 100% vinyl
  • matching black plastic snapback
Superior Wax Tee
Superior Wax Tee
Superior Wax Tee
Superior Wax Tee
Superior Wax Tee
Superior Wax Tee
Superior Wax Tee
Superior Wax Tee
Superior Wax Tee
Superior Wax Tee
Superior Wax Tee
Superior Wax Tee

Superior Wax Tee

$32
Wax never looks perfect, but it CAN perform perfectly.  This tee is an homage to our superior wax, 20 years strong.  A lightweight 60% cotton / 40% polyester premium tee.
Milestones Tee
Milestones Tee
Milestones Tee
Milestones Tee
Milestones Tee
Milestones Tee
Milestones Tee
Milestones Tee
Milestones Tee
Milestones Tee
Milestones Tee
Milestones Tee

Milestones Tee

$32
You remember those good ones -- waves are like milestones for the journey.  A lightweight 60% cotton / 40% polyester premium tee.
Traction 20 Tee
Traction 20 Tee
Traction 20 Tee
Traction 20 Tee
Traction 20 Tee
Traction 20 Tee
Traction 20 Tee
Traction 20 Tee
Traction 20 Tee
Traction 20 Tee
Traction 20 Tee
Traction 20 Tee

Traction 20 Tee

$32
Let's celebrate 20 years of epic sessions with friends and dependable surf gear.  A lightweight 60% cotton / 40% polyester premium tee.
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat
Supply Trucker Hat

Supply Trucker Hat

$22

Lightweight and simple trucker hat for those upcoming sunny days.

  • 5-panels
  • Seamless Foam Front Panel with Lining
  • 8 Rows Stitching on Visor
  • Matching Fabric Undervisor
  • Matching Color Sweatband
  • Matching Color Braid
  • Plastic Adjustable Snap